Memorial Hospital of South Bend Goes Baby-Friendly

Blog to Baby-Friendly—Memorial Childbirth Center’s Journey

This is the day!  The official day that Memorial Hospital of South Bend begins the journey to Baby-Friendly!  “What!” you exclaim, “Isn’t a hospital that has been delivering babies for over 100 years already baby friendly?”  I’d like to think we are!  We do love babies and their families.  We help deliver nearly 3000 each year.  However, the more we learn, the more we know WE CAN DO BETTER!  It is our commitment to our community to provide the best evidence based care.  So here we go.  Follow us on the journey to becoming Baby-Friendly.

What is Baby-Friendly?

The Baby-Friendly Hospital Initiative is a global effort sponsored by the World Health Organization and UNICEF.  You can check it out at With 20 years of research to support it, this initiative has become the gold standard in how to care for babies in the hospital.  It’s as easy as 10 Steps:

1 –

Have a written breastfeeding   policy that is routinely communicated to all health care staff.

2 –

Train all health care staff in   skills necessary to implement this policy.

3 –

Inform all pregnant women about   the benefits and management of breastfeeding.

4 –

Help mothers initiate   breastfeeding within one hour of birth.

5 –

Show mothers how to breastfeed   and how to maintain lactation, even if they are separated from their infants.

6 –

Give newborn infants no food or   drink other than breastmilk, unless medically indicated.

7 –

Practice “rooming in”– allow   mothers and infants to remain together 24 hours a day.

8 –

Encourage breastfeeding on   demand.

9 –

Give no pacifiers or artificial   nipples to breastfeeding infants.

10 –

Foster the establishment of breastfeeding   support groups and refer mothers to them on discharge from the hospital or   clinic

Follow the blog.  Follow the journey.  We can’t wait to share with you and hear from you!

About blogtobabyfriendly

blogtobabyfriendly is written by Amy Murray, a Childbirth Unit nurse with a touch of earth muffin crunch. A childbirth educator and IBCLC, she's been a breastfeeding advocate all her adult life, believing that if our bodies make milk, it just makes good sense to feed it to our babies. blogtobabyfriendly is her hospital's journey to Baby-Friendly designation. Click to get email updates on new blog posts. Our desire is to learn, share, and learn more.
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7 Responses to Memorial Hospital of South Bend Goes Baby-Friendly

  1. lparhm says:

    I am soooo excited to be a part of this journey to provide the optimal environment for our community to delivery babies!!!

  2. Jerri Lynn Simmons says:

    This is very exciting. I wish more hospitals would take the time to implement this. It is amazing how many women I talk to that started breast feeding and stopped or didn’t even attempt due to lack of knowledge.

  3. Lesli says:

    It’s nice to see such dedication to promoting healthy babies. Keep up the good work!

  4. Kelly Hatley says:

    Memorial Hospital has always been a leader in supporting breastfeeding moms. Now that they are pursueing Baby Friendly status, they are taking it to the next level! Way to go!

  5. Kreg Gruber says:

    I am pleased to be able to support this effort by Amy and all the staff at Memorial. They did not have to work to hard to convince me of all the benefits to ‘Mom and Baby’. I have three kids, all three my wife breastfed. We were fortunate for child #2 and #3 to have the support of a lactation consultant. Our kids are happy, healthy and really smart. No thanks to me. It was the breastmilk! If we can educate, influence and impact others for the improvement of health through this effort, then we will have succeeded! The blog is off to a great start. Congratulations! I am glad we can be a resource for others.
    Kreg Gruber
    President,Memorial Hospital

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