Top 10 Baby-Friendly Reminders Inspired by Whoopi Goldberg

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Whoopi Goldberg’s recent criticism of New York City Mayor Michael Bloomberg’s support of the Baby-Friendly Hospital Initiative is a reminder that misconceptions need to be addressed.

Here are my top 10 Baby-Friendly facts.

  1. Baby-Friendly represents a set of maternity practices that improves breastfeeding outcomes.
  2. Baby-Friendly is NOT about coercing women to breastfeed.
  3. Baby-Friendly is about assuring women have the information they need to make an informed feeding choice.
  4. According to the Surgeon General, 75 percent of women start out breastfeeding.  Baby-Friendly is about helping these women realize SUCCESS in their breastfeeding goals.
  5. The benefits of Baby-Friendly practices extend to bottle feeding families too. For example, all babies benefit from skin-to-skin contact with their parents.
  6. Baby-Friendly is also a call to action to improve the safety of formula feeding through enhanced education to families who choose to bottle feed.
  7. Baby-Friendly hospitals provide formula for families who choose to use it while in the hospital. However, a physician order is required before supplementing a breastfeeding baby’s feedings with formula.
  8. Successful breastfeeding is a public health issue. The benefits extend to both mothers and their babies, and breastfeeding is recommended by the American Academy of Pediatrics as a way to help prevent Sudden Infant Death Syndrome (SIDS).
  9. With our growing understanding of brain health, neuroplasticity and how the brain is “wired” from an earlier age than we ever before realized, we may even conclude that parent-infant bonding is a public health issue as well as a significant social issue.  Feeding choice aside, Baby-Friendly practices facilitate bonding.
  10. Mayor Bloomberg is not alone in promoting the Baby-Friendly Hospital Initiative. He is joined by the Surgeon General, The Joint Commission, the American Academy of Pediatrics, the Association of Women’s Health, Obstetric and Neonatal Nurses, the American Congress of Obstetricians and Gynecologists, the CEOs of approximately 500 U.S. hospitals and nearly 20,000 hospitals worldwide.
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About blogtobabyfriendly

blogtobabyfriendly is written by Amy Murray, a Childbirth Unit nurse with a touch of earth muffin crunch. A childbirth educator and IBCLC, she's been a breastfeeding advocate all her adult life, believing that if our bodies make milk, it just makes good sense to feed it to our babies. blogtobabyfriendly is her hospital's journey to Baby-Friendly designation. Click to get email updates on new blog posts. Our desire is to learn, share, and learn more.
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10 Responses to Top 10 Baby-Friendly Reminders Inspired by Whoopi Goldberg

  1. Patty De Stefano says:

    This video clip goes to show how misinformation gets out. I don’t know how many people watch The View but that was not helpful for the BFHI. Thank you Amy for making it very clear what BFHI is all about. Education, education, education.

  2. Great point on #9, Amy! Time spent bottle or breast feeding, snuggling, and eye gazing is very important to baby brain development. It is how they learn attachment, how they bond and feel safe in their brand new world, and also how their brain learns to recognize and mimic facial expressions. This bonding time, at or outside of feeding time, is what helps babies grow up to be skilled at meaningful relationships and rapport with others.

  3. LaToya Parhm, RNC says:

    When I first heard about this topic on The View, I wondered if they did their research before making assumptions. People have to be informed about the positive and potential negative consequences of their choices. If you choose not to breastfeed your baby, we will be respectful of your choice. As a healthcare professional, I am responsible for providing education to my patients to help them make decisions…(whether or not to vaccinate, have labor induced, when to get an epidural etc). The decision to breastfeed is no different. While I think everyone who can should breastfeed, each person has to make choice with which they feel confident!

  4. Amanda Johnson says:

    One thing that bothers me about the comments by the hosts, is that it is an “initiative” …not mandated or forced, which the commentators want you to believe a BFHI would do to a new mother… Being a breast-feeding mother of 3 and coming from a family of breast and bottle feeders, I believe that a postitive outcome will happen, no matter which you choice you make. But if and only if you are well informed on ALL the issues!

  5. tracie p says:

    That clip is crazy, please whoopi, don’t ruin it for those of out here who were desparate for support in the hospital! I almost didn’t make it. After waiting 3 hours for the LC, she spent 5 minutes with me. I’m thrilled to say that she is 5 months and nursing away, no thanks the the lack of post partum support.

    It’s about helping those who need it, it’s not about NOT annoying those who have chosen otherwise.

  6. Cahtleen Crowley-Koschnitzki says:

    Your mayor is promoting an initiative that is backed by The American Academy of Pediatrics. There are many benefits to breastfeeding which CANNOT be duplicated by formula no matter how much it gets enhanched. This information needs toget out to the public. Baby friendly hospitals are not new, this initiative has been around for quite a while.
    Women is the rest of the world breastfeed more often because they do not “try” they do it and do not overthink it. There are very few women who cannot nurse and in America this natural process is inhibited by social norms and advertising. In America we do not promote health or disease prevention, breastfeeding does both. Perhaps that is why as a nation the life span is decreasing.

  7. I think the only “bonehead” in this video is Whoopie. If she knew anything, she’d know that more than 90% of women CAN breastfeed. Having an initiative is a fabulous idea because it will provide the education and support women need to have a successful breastfeeding relationship, if that is what they want (and I think it’s safe to say that most women DO want that).

  8. Nicole says:

    Whoopi is an idiot… if women’s bodies failed so much that we “needed” formula…we would not have survived as a species… this is about supporting the women that choose to breastfeed so they CAN be successful

  9. Pingback: Baby Friendly Hospitals » Four Against Two

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